August 15, 2022

Charm Offensive By John Buchan – Free Download Templates


Charm Offensive By John Buchan – Free Download Templates

Do you want the exact cold pitch templates I used to generate incredibly positive responses and book an avalanche of sales calls?

Do you want to win new clients?

Do you need to get busy people to respond to you and say ‘yes’ to your requests?

If so, read on.

I ran a digital marketing agency and about a year in, my word of mouth leads dried up.

I was desperate for sales and I dealt with that in the only way us Brits know how… I got blind drunk.

… In that time, I decided to write the most absurd cold email I could.

I was still tipsy enough in the morning to think it was a good idea to send my email to Marketing Directors, CEOs and other senior people at some of the world’s largest brands and corporations.

To my amazement, it worked.

Take a look at these screenshots.

These are the result of my desperate, drunk cold email.

Introducing My Charming Cold Pitch Starter Pack

The right words in the right order to the right people can get you anywhere in life

In business, we have to make a lot of asks.

My Charming Cold Pitch Template Pack can help you make those asks in the most effective way possible.

This pack includes the following effective templates:

The original drunk cold email that generated gushing, positive responses from senior decision makers at some of the world’s largest brands – including Symantec, Hewlett Packard, and many more.

The Direct Mail version of my drunk cold email template – and the irreverent follow-up email I would send a few days later – to prospects who didn’t reply to my unorthodox letter.

The variation of the drunk cold email that led to the editor of VentureBeat covering our client, Symantec. (And later, aided us getting coverage in places like Time Magazine, The Guardian, The Independent, and many other gigantic publications.)

The disarming outreach email that generated positive responses from authoritative podcasts – helping me grow the Charm Offensive Facebook Group and email list when I was just getting started building an audience.

A refreshing and irreverent email to book as many informal job interview meetings with companies as you wish – even if you’ve never worked in their sector before. (This can be used for full-time, part-time, or freelance work.)

The LinkedIn Invite / Follow Up Message Combo – A template to use for sending entertaining LinkedIn connection requests that a follow up disarming direct message.

This template pack is worth $400 on its own.

However, you can get it today – for the special “I just learned about Charm Offensive and I want in” price of just $69 / £49 / €58.


You get 4 awesome bonuses too!

Bonus 1: Creative & Daring Marketing Swipe File (Value: $40)

My swipe file of awesome, daring, disruptive website copy, emails, guerrilla marketing, direct mail campaigns, pr campaigns and content marketing.

Bonus 2: How To Be Somewhat Funny. (Value: $130)

This 51-page guide shows you how to write more entertaining copy, providing you with joke formulas, rhetorical devices, and writing exercises.

Bonus 3: Promote Yourself Playbook mini training session. (Value: $130)

This training video runs through 10 quick and easy tactics to generate leads immediately.

Bonus 4: B2B Sales Mini Guide (Value: $160)

I provide prescriptive recommendations on exactly what activity you should be pursuing every day to generate leads.

Let’s look at what’s in this pack:

The Charming Cold Pitch Templates: $400
Creative & Daring Marketing Swipe File: $40
How To Be Somewhat Funny: $130
Promote Yourself Playbook: $130
B2B Sales Mini Guide: $160
Total Value: $860

Leave a Reply

Your email address will not be published.