Designing For Change By Ideo U – Bryan Yuji Walker – Free Download Course
You have a vision for a better future and you need others on board. Talking about change is easy, making it real is harder. So, where do you get started?
Big changes start small and they start with people. Learn to create change collaboratively by involving others from the beginning and creating conditions for them to buy in and participate. Using actionable frameworks and experiments early on, you’ll generate tangible wins that will build the momentum you need to scale from small shifts to big transformations. No matter where you sit within your organization, you have the ability to make change happen.
Create an environment that encourages new mindsets and behaviors that will help change take hold and grow.
Frame the change in a way that invites participation and motivates buy-in.
Co-create change by involving the people it affects from the beginning.
Make change tangible by collaborating on small experiments that demonstrate the potential for your change.
Utilize the resistance of naysayers to build stronger solutions.
Attract others to your cause by sharing big stories about early, small changes.
What You’ll Learn:
Week 1: Introduction
Explore how design can bring people together to realize lasting change.
WATCH A SNEAK PEEK
Designing for Change—sneak peek of the class
3 VIDEO LESSONS
Getting Started—Change is beautiful
Designing for Change—Dr. Reddy’s case study
Circle of Purpose—A look inside human systems
Craft your Change Statement—Sketch and complete the sentence: “I want to change (present state) in order to (desired outcome).”
When has change led to something beautiful in your life?
Week 2: Mobilizing People
Initiate the change by focusing on the people it affects and frame the effort in a way that invites participation.
3 VIDEO LESSONS
The Potential for Change—Start with people
Framing the Change—Why your change matters
Forming Your Coalition—Organize people for action
Mobilizing People—Frame your change in order to build your coalition.
Have you ever felt like you were swimming upstream trying to change something?
Share a frame that got you excited or, even better, inspired you toward action.
Week 3: Taking Action
Generate small, tangible wins called beacons that illuminate the potential for new outcomes.
2 VIDEO LESSONS
Beacons for Change—People support what they create
How to Build a Beacon—Start small, start now
Taking Action—Let’s get our hands dirty and start building a beacon.
When have you seen a symbol of change that made you want to join in?
Week 4: Growing Change
Make change sustainable by establishing new conditions, utilizing frictions, and telling stories to attract others.
3 VIDEO LESSONS
Redesigning Conditions—Change can’t happen without friction
The Power of Storytelling—How to recruit more believers
The Snowball Effect—Institutionalizing change
Growing Change—Write the story of your beacon for change prototype
When was a time you experienced friction?
When was a time that a story really inspired you?
Week 5: Conclusion
Get tips for maintaining momentum and a positive mindset through your journey of change, and make a plan for your next steps.
1 VIDEO LESSON
Final Remarks—Change is a journey
Final Reflection—Reflect on where you are now and dream of where you want to go to help you set intention and direction.
What will you take away from this course to design for change?