Impactful Presentations By Ideo U – Free Download Course By Ann Kim & Alex Gallafent
Why do presentations often fail to have the impact we desire? One reason is that information alone will never move people. In this course, you’ll go beyond presenting just the facts and figures to craft compelling presentations that will motivate others, inspire action, and enable buy-in. By surfacing what matters to your audience, you’ll learn to create presentations that are both meaningful and memorable. Gain the confidence and skills it takes to shift the way people think, feel, and behave.
Note: While this course is not focused on the visual design of presentations, it does cover a few quick tips to get you started.
Deliver presentations that spark a shift in beliefs, behaviors, and mindsets.
Sequence and convey your information in a way that will create a meaningful journey for your audience.
Open hearts and minds by developing a trusted relationship with your audience.
Apply techniques to help people pay attention and remember the information you share.
Practice with unique presentation methods in order to create an engaging experience for your audience.
What You’ll Learn:
Week 1: Introduction – Move Your Audience
Understand how information and emotion work together to create presentations that have the power to spark change and inspire new mindsets and behaviors.
2 VIDEO LESSONS
Messages That Spark Change—It’s not what you say, but how you say it
Mentor Moment—Try something new
Choose Your Presentation—Choose the 10-15 minute presentation you’ll be workshopping throughout the course. Use an existing presentation or choose from one of our sample presentation prompts. Identify your audience, your starting assumptions for what you must do or include in this presentation, and the skills you most want to grow.
Note: For course assignments, you’ll need access to either Google Slides or Microsoft PowerPoint. There will be multiple opportunities to get feedback on your drafts along the way, though you are not required to give your presentation live to the class.
Week 2: Plan the Journey
Create a compelling arc through the information by combining your goals with audience needs.
4 VIDEO LESSONS
What’s the Point?—Identify the goal of your presentation
It’s Not About You—Empathize with your audience
Shape Your Story—Build emotional appeal and interest
Mentor Moment—Start with emotion
Crafting Story Arcs—Identify the beats, or key moments, of your presentation. Build four potential sequences to determine the strongest organization of your content. Use your learnings from this exercise to iterate your Big Idea and the shift you want the audience to make.
Week 3: Become the Guide
Develop a trusted connection with your audience that opens their hearts and minds to your message.
3 VIDEO LESSONS
Create a Connection—Bridge the divide between you and the audience
Establish Your Credibility—Inspire trust and belief
Keep It Human—Present as your authentic self
Design for Connection, Credibility, and Authenticity—Select different methods for building a connection, establishing credibility, and presenting authentically, and brainstorm how you might bring them to life. Think through the details of implementing these methods by experimenting.
Week 4: Make it Memorable
Design your presentation to align with the way the brain focuses on and remembers information.
4 VIDEO LESSONS
Best Intentions; Bad Presentations—Avoid common presentation mistakes
Make Patterns—Encourage understanding and retention
Break Patterns—Shake things up to capture their attention
Mentor Moment—Find the medium that fits your message
Create Pattern Breaks—Brainstorm ways to break patterns using physical space, the senses, and audience interactivity. Build experiments to further explore your ideas.
Build a Storyboard—Use the feedback and insights from the first three assignments to create a storyboard for your presentation. Identify opportunities to engage, or re-engage, the audience, and consider the holistic journey through your content. Start a visual mood board to guide design decisions.
Week 5: Conclusion – Look Ahead
The end of the presentation is the beginning. Learn how to end presentations in a way that gives the ideas within them room to grow and evolve.
3 VIDEO LESSONS
Bringing It All Together—A Presentation Case Study
Mentor Moment—Encouragement to explore
The End Is The Beginning—Evolve your story and yourself
Presentation Finale—Design a meaningful ending and evolve the structure and flow of your presentation using insights from the feedback you’ve received. Craft a full second draft, diving more deeply into visual decisions and scripting key moments. Reflect on your experience over these five weeks to understand the skills and techniques you’ve gained and areas to continue growing.