MeasureMasters By MeasureSchool – Julian Juenemann – Free Download Course
Fast-track your Marketing success, the data-driven way (without becoming a data scientist)!
What does “data-driven” actually mean?
When I first started out in Digital Marketing, I was amazed by all the data Google Analytics could provide us just by installing the tool on our website. But was I actually able to use the data effectively?
No, not at first.
It actually took me several years of learning and understanding to get me to a point where I wasn’t totally confused by all the data I saw in such tools. And even then, I still wasn’t quite confident when using the data as the basis of my analysis. It was kind of like the imposter syndrome with data.
But how can you become a data-driven Marketer?
You don’t know, what you don’t know – Data is everywhere and can be used in all of our activities of digital Marketing. SEO? Social Media? Content Planning? All of these activities can be data-driven. You need to gather the right experiences with data to understand its use-cases.
Understanding alone doesn’t help you to get results. You need to constantly apply your knowledge, so you can become confident in your abilities to measure data, interpret it and get insights and results for yourself or clients.
We cannot know everything. That’s what Google is for, right? Well… All these Blogs, YouTube Videos (thanks for watching 🙂 or Books surely give you good new ideas, but what does that mean for your business? Data is very individual and you will need to find a group of peers to get advice, discuss and help you grow.
MeasureMaster is Your Essential Resource for gaining that crucial Experiences through Training, directly applying your learned material in Exercises, and the right environment of peers to help you grow and become a data-driven Marketer.
What’s inside of MeasureMasters?
Develop your Measurement skills further step-by-step. Our Training Library features hundreds of videos that will help you to master the tech, techniques and tools for your data-driven marketing needs.
Going from Knowledge to confident application is hard. That’s why we challenge you every month to a new measurement challenge. You will implement a new tracking technique on one of our Training websites and keep your measure skill sharp.
Tools & Resource
You don’t have to reinvent the wheel every time you want to setup Measurement and Analytics. Our handy guides, templates and tools make it easy for you to concentrate on what you do best (your marketing) and speed up your workflow.
Our Membership Community is full of Data-Driven Marketers just like you. Get and give Advice on daily Measurement questions and learn from the approaches that others have discovered. We also do a Live Q&A every month (just for members).
Learning the data-driven way of digital Marketing is not as straightforward as it might seem. You can’t just expect to “learn” Google Analytics and call it a day. Data & Measurement is so much more than the tools that we use each day. It’s about the Art of putting together the different Measurement pieces to form a coherent Analytics setup that informs your decision making and leads to real change. What are these pieces?
MeasureMasters is build on the 4 A’s of Measure Mastery…
Data is everywhere. But not all data is useful. We need to build the awareness for data that has the potential to produce CHANGE in our organizations and discard the rest. Taking you through the process of evaluating and understanding different opportunities in the Measurement field is the first step of Mastering Measurement.
Once you have a plan in place and know what data you need, it’s time for the measurement. Tools like Google Analytics and Google Tag Manager need to be mastered to maximize their potential. But raw data is useless and so you also need to learn about the essential techniques of digging through it to find insights – This is what Analysis is all about.
So once you have found an interesting insight, is your work done? Not quite – You need to get to the last step, which is Action. Change your website, run an A/B Test or build a Dashboard are possibilities for Activating your data.
Once you have mastered the 3 previous steps you will start gathering more and more data and go through the familiar patterns of Measurement, Analysis and Activation. Learning about how to Automate your setup, analysis and activation will go a long way to more efficiency and productivity.