August 15, 2022

Power Of Purpose By Joe Brown – Ideo U – Free Download Course

 

Power Of Purpose By Joe Brown – Ideo U – Free Download Course

When an individual or organization focuses on making meaningful change in the world, it stokes passion, inspires action, and injects powerful significance into their work. A clear purpose guides people through change and motivates them to lead from wherever they are. Whether you want to find purpose for yourself or your organization, this class will help you articulate and activate your purpose and bring more meaning to your every day.

Course Outcomes
Define your personal or professional purpose—what you’re working towards, beyond making a profit.
Lead, motivate, and inspire others by rallying around a clear purpose.
Craft a lasting purpose statement.
Find true meaning in your work.

What You’ll Learn:

Introduction
Reflect on your personal purpose and discover three professional purpose lenses.
3 VIDEO LESSONS
The Power of Purpose—Getting to a more meaningful why
The Power of Purpose—The reason to exist beyond profit
Leading Through Purpose—The story of Cadillac Fairview
1 ACTIVITY
Finding Your Purpose—Reflect on your purpose and impact you want to have on people’s lives

Lesson 1: See it
Map out moments of pride and passion in your work to begin zeroing in on your purpose.
1 VIDEO LESSON
See It—Spotting purpose in your work
1 ASSIGNMENT
See It—When finding your purpose, begin by looking at the past. Don’t merely project into the future or imagine how it might show up. Where has it shown up already?

Lesson 2: Name it
Write a purpose statement that taps into identity and leads to behavioral change.
3 VIDEO LESSONS
The Chocolate Cake Study—What really matters more than batter
Purpose Statement Game—(Sadly) no cash prizes
Name It—The poetry in purpose
1 ASSIGNMENT
Name It—Generate the inspiration that will bring your purpose statement from the previous activity to life.

Lesson 3: Do it
Discover ways to activate purpose every day at the team and organizational levels.
2 VIDEO LESSONS
Do It—Living your purpose
More from Cadillac Fairview—Quick wins and bold moves
1 ASSIGNMENT
Do It—Create a plan to bring your purpose to life through action.

Conclusion
How might you bring more meaning to your work and systems around you?
1 VIDEO LESSON
Final Thoughts—A joyful struggle
1 ASSIGNMENT
Final Reflection—Reflect on your experience and think about how you might bring more meaning to your work and the systems around you.

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